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Agencies have grappled with updates to the traditional business model brought forth by the pandemic while remaining focused on demonstrating their value to brand clients eager to bring efforts in-house.
The Digiday Media Buying and Planning Awards will recognize the output of these agencies as they navigate the path forward.
Planning to submit this winter? To access everything you'll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.
KEY DATES
Early Deadline: December 2, 2022
$499 per entry
Regular Deadline: January 13, 2023
$599 per entry
Last Chance Deadline: February 10, 2023
$729 per entry
All deadlines end at 11:59 p.m. PST
Sign up to receive reminders about deadlines, tips on entering, recommendations on categories and more.
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CATEGORIES
Best First-to-Market Strategy
Awarding the most impactful first-to-market placement that best gained brand recognition and competitive advantage.
Best High Impact Creative
Awarding the best high-impact video and/or static creative that has most successfully achieved campaign goals.
Best Creator Partnership
Awarding the strategy that has most successfully achieved campaign goals through a creator/influencer partnership.
Best Audio Activation
Awarding the strategy that has most successfully achieved campaign goals through an audio-based media activation.
Best Digital Out-of-Home Campaign
Awarding the strategy that has most successfully achieved campaign goals through digital out-of-home (DOOH) placements.
Best Multi-Channel Experience
Awarding the strategy that has most effectively and efficiently achieved campaign goals using multiple channels.
Best Traditional Media Campaign
Awarding the brand integration that has most successfully achieved campaign goals through traditional media placements.
Best Digital Media Campaign
Awarding the brand integration that has most successfully achieved campaign goals through digital media placements.
Best use of Emerging Media
Awarding the brand integration into emerging media that has most successfully achieved campaign goals.
Best CSR Initiative
Awarding the CSR initiative that has been most successful in demonstrating a positive environmental or social impact.
Best E-commerce Strategy
Awarding the e-commerce strategy that has most successfully achieved campaign goals.
Best use of Technology
Awarding the strategy that, through the use of technology, most successfully achieved campaign goals.
Best use of Data
Awarding the strategy that, through the use of data, most successfully achieved campaign goals.
Best Media Agency Pivot
Awarding the strategy that, following changes due to external factors, was able to successfully achieve campaign goals.
Media Agency of the Year
Awarding the media agency that has best displayed industry excellence through outstanding performance and innovative work.
Media Plan of the Year
Awarding the media plan that has most effectively and efficiently achieved campaign goals.
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PAST JUDGES
Robin Cohen
EVP, INTEGRATED MEDIA INVESTMENT AND PLANNING
RAIN THE GROWTH AGENCY
Robin Cohen
EVP, INTEGRATED MEDIA INVESTMENT AND PLANNING
RAIN THE GROWTH AGENCY
Bianca Reed
VP, CLIENT SERVICE & INCLUSION MARKETING
RAIN THE GROWTH AGENCY
Bianca Reed
VP, CLIENT SERVICE & INCLUSION MARKETING
RAIN THE GROWTH AGENCY
Claire Russell
HEAD OF MEDIA
FITZCO
Claire Russell
HEAD OF MEDIA
FITZCO
Stephen Nations
DIRECTOR OF STRATEGY
DRIVE SOCIAL MEDIA
Stephen Nations
DIRECTOR OF STRATEGY
DRIVE SOCIAL MEDIA
Alicia Gehring
VP, MEDIA STRATEGY
WHITE64
Alicia Gehring
VP, MEDIA STRATEGY
WHITE64
Michelle Rainbow
VP, MEDIA & CAMPAIGN MANAGEMENT
RESPONSE MEDIA
Michelle Rainbow
VP, MEDIA & CAMPAIGN MANAGEMENT
RESPONSE MEDIA
Jeanne Jennings
SVP, MEDIA LEAD
MCCANN HEALTH ENGAGEMENT
Jeanne Jennings
SVP, MEDIA LEAD
MCCANN HEALTH ENGAGEMENT
Diego Prusky
CEO
INPULSE DIGITAL
Diego Prusky
CEO
INPULSE DIGITAL
Kyle Krueger
SVP, MEDIA
ENGINE
Kyle Krueger
SVP, MEDIA
ENGINE
Yukun Bi
HEAD OF MEDIA PLANNING
HYLINK DIGITAL SOLUTIONS
Yukun Bi
HEAD OF MEDIA PLANNING
HYLINK DIGITAL SOLUTIONS
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HOW TO ENTER
1
SELECT
Choose category or categories you'd like to enter.
2
RESPOND
Prepare responses to entry prompts.
3
UPLOAD
Upload supporting materials that strengthen your entry.
4
SUBMIT
Submit your entry fee payment online.
JUDGING CRITERIA
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
THE JUDGING PROCESS
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
CONFIDENTIALITY
All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.
FAQ
Can I submit from outside the U.S.?
Yes, the Digiday Media Buying and Planning Awards are open to entrants globally.
What is the eligibility period?
The eligibility period for all submission materials spans the 12 months prior to the Early Deadline and ends on the Late Deadline at 11:59 p.m. PST.
Can I submit the same campaign or entry into multiple categories?
Yes. Entry fees are applied per category.
Can I edit my submission after the deadline?
No. Your submission must be completed in its entirety at the time of payment. There will be no re-accessing submissions after payment or the deadline.
What parts of my entry are made public?
We publicize the ‘Credits’ section and paraphrase your entry content for the winners guides, should you be named a finalist or winner.
Who's contact information should we include on the entry form?
You should include the information of the most appropriate point of contact for updates regarding your entry. Please provide a company email address. You should also include a secondary email address in case we aren't able to connect with the primary contact.
What if my company or a competitor has a judge on the jury panel?
We recuse judges from scoring any categories their company or a direct competitor submits to.
When and how are finalists announced?
Finalists will be contacted via email regarding their entry, whether they have been selected for the shortlist or not. The shortlist will be announced virtually, after judging closes.
When and how are the winners announced?
Winners are announced virtually. The exact date will be announced when the shortlist is announced.
Can I license the use of the Digiday Media Buying and Planning Awards logo?
Yes. Our licensing program provides you with the opportunity to further the reach of your win through the use of our seal on your website, social media, email signatures and more. For more information on the options available, please reach out to our team at awards@digiday.com.
Can I sponsor a Digiday Media Awards program?
Yes. To learn more about opportunities to sponsor an awards program, please contact awards@digiday.com.
How can I nominate myself or someone else to be a juror?
To nominate yourself or another person to participate on our jury panels, please contact awards@digiday.com and/or fill out this form.
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CONTACT US