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Agencies have grappled with updates to the traditional business model brought forth by the pandemic while remaining focused on demonstrating their value to brand clients eager to bring efforts in-house.

The Digiday Media Buying and Planning Awards will recognize the output of these agencies as they navigate the path forward.

Planning to submit this year? Submit your information below to receive reminders about deadlines and more. For specific entry form questions, word counts, supporting materials and general FAQ, download our entry kit.

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KEY DATES

Early Deadline: November 12

$449 per entry

Regular Deadline: December 10

$549 per entry

Last Chance Deadline: January 14

$699 per entry

All deadlines end at 11:59 p.m. PST
 

Shortlist Announcement: February 15

 

Sign up to receive reminders about deadlines, tips on entering, recommendations on categories and more.

 

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CATEGORIES

 

  

Best media plan

Awarding the media plan that has most effectively and efficiently delivered on a campaign’s goals.

 

    most diverse spending

    Awarding the media plan that has most effectively reached an underserved audience.

     

      Best Brand Integration into Gaming/esports

      Awarding the brand integration that has been most successful in achieving its objectives through gaming/esports.

       

        Best Brand Integration into Traditional Media

        Awarding the brand integration that has been most successful in achieving its objectives through traditional media (TV, radio, OOH, print).

         

          Best Brand Integration into Digital Media

          Awarding the brand integration that has been most successful in achieving its objectives through digital media (Connected TV, streaming, mobile, search).

           

          Best Use of Emergent Media

          Awarding the brand integration that has been most successful in achieving its objectives through emergent media (TikTok, Snap, Clubhouse, Podcasts).

           

            Best CSR Initiative

            Awarding the CSR initiative that was most successful in acknowledging a company’s environmental or social impact and working to offset it.

             

              Best Ecommerce Strategy

              Awarding the ecommerce strategy that has most successfully driven revenue and/or engagement.

               

                Best Use of Technology

                Awarding the use of technology that has most significantly positively impacted campaign performance.

                 

                  Best Use of Data

                  Awarding the strategy that, through the use of data, most successfully achieved campaign goals.

                   

                    Best Media Agency Pivot

                    Awarding the strategy that, following changes due to external factors, was ultimately able to successfully deliver desired goals.

                     

                      Media Executive of the Year

                      Awarding the senior executive that has best displayed excellence through outstanding and innovative work at their company.

                       

                         

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                        HOW TO ENTER

                         

                         

                        1

                        SELECT

                         

                        Choose category or categories you'd like to enter.

                         

                        2

                        RESPOND

                         

                        Prepare responses to entry prompts.

                         

                        3

                        UPLOAD

                         

                        Upload supporting materials that strengthen your entry.

                         

                        4
                        SUBMIT

                         

                        Submit your entry fee payment online.

                         

                         

                        JUDGING CRITERIA

                        Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value and Results. 

                        Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

                        THE JUDGING PROCESS

                        Judges will score each entry prompt and consider any supporting materials submitted. These scores will be combined to give an overall score for each entry. All scores will then be averaged and the highest scoring entries will appear on the shortlist. Note: At least three judges will score each entry.

                        CONFIDENTIALITY

                        All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist. If you win a particular category, our team may summarize the entry for posts on Digiday.com. Specific results are never shared. 

                         

                        FAQ

                         

                         

                        Can I submit from outside the U.S.? 

                        Yes, the Digiday Media Buying and Planning Awards are open globally. 

                        Can I submit without my client's name becoming public?

                        Yes. So long as you leave your client's name out of the 'Credits' section located at the bottom of the entry form, they will not be made public alongside your name. 

                        What parts of my entry are made public?

                        The only information that is ever publicized is the 'Credits' section of your entry, should you be named a finalist or winner. 

                        What is the eligibility period?

                        The eligibility period spans the 12 months prior to the Early Deadline.

                        Can I edit my submission after the deadline?

                        No. Your submission must be completed in its entirety by the deadline date. There will be no re-accessing submissions after payment. 

                        Whose contact information should we include on the entry form?

                        We use the included contact information for all updates regarding your entry. You should also include a secondary contact & email address in case we aren't able to connect with you.

                        What if my company or a competitor has a judge on the jury panel?

                        We recuse judges from scoring any categories their company or a direct competitor submits to. 

                        When and how are finalists announced?

                        The shortlist will be announced on Digiday.com. The specific date will be included within the confirmation email received post entry. All entrants will be notified, whether you are named a finalist or not, via the email address you included on your entry. 

                        When and how are the winners announced?

                        All winners are announced virtually via a live ceremony. The exact date will be announced with the shortlist. 

                         

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