Digiday -

Agencies have grappled with updates to the traditional business model brought forth by the pandemic while remaining focused on demonstrating their value to brand clients eager to bring efforts in-house.

The Digiday Media Buying and Planning Awards will recognize the output of these agencies as they navigate the path forward.

On February 15, we announced the 2022 shortlist. See the list of finalists here. On Thursday, March 31 at 2:30pm EST we unveiled this year's winners. See the list of winners here.

Planning to submit this winter? For specific entry form questions, word counts, supporting materials and general FAQ, download our entry kit here.

KEY DATES

All deadlines end at 11:59 p.m. PST

JUDGES

HOW TO ENTER

JUDGING CRITERIA

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value and Results.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

THE JUDGING PROCESS

Judges will score each entry prompt and consider any supporting materials submitted. These scores will be combined to give an overall score for each entry. All scores will then be averaged and the highest scoring entries will appear on the shortlist. Note: At least three judges will score each entry.

CONFIDENTIALITY

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist. If you win a particular category, our team may summarize the entry for posts on Digiday.com. Specific results are never shared.

FAQ

Can I submit from outside the U.S.?

Yes, the Digiday Media Buying and Planning Awards are open globally.

Can I submit without my client's name becoming public?

Yes. So long as you leave your client's name out of the 'Credits' section located at the bottom of the entry form, they will not be made public alongside your name.

What parts of my entry are made public?

The only information that is ever publicized is the 'Credits' section of your entry, should you be named a finalist or winner.

What is the eligibility period?

The eligibility period spans the 12 months prior to the Early Deadline of November 2021.

Can I edit my submission after the deadline?

No. Your submission must be completed in its entirety by the deadline date. There will be no re-accessing submissions after payment.

Whose contact information should we include on the entry form?

We use the included contact information for all updates regarding your entry. You should also include a secondary contact & email address in case we aren't able to connect with you.

What if my company or a competitor has a judge on the jury panel?

We recuse judges from scoring any categories their company or a direct competitor submits to.

When and how are finalists announced?

The shortlist will be announced on Digiday.com. The specific date will be included within the confirmation email received post entry. All entrants will be notified, whether you are named a finalist or not, via the email address you included on your entry.

When and how are the winners announced?

All winners are announced virtually via a live ceremony. The exact date will be announced with the shortlist.

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