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Agencies have grappled with updates to the traditional business model brought forth by the pandemic while remaining focused on demonstrating their value to brand clients eager to bring efforts in-house.

The Digiday Media Buying and Planning Awards will recognize the output of these agencies as they navigate the path forward.

Planning to submit this winter?  To access everything you'll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.



Early Deadline: December 2, 2022

$499 per entry

Regular Deadline: January 13, 2023

$599 per entry

Last Chance Deadline: February 10, 2023

$729 per entry

All deadlines end at 11:59 p.m. PST



Sign up to receive reminders about deadlines, tips on entering, recommendations on categories and more.



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Best First-to-Market Strategy

Awarding the most impactful first-to-market placement that best gained brand recognition and competitive advantage.


    Best High Impact Creative

    Awarding the best high-impact video and/or static creative that has most successfully achieved campaign goals.


      Best Creator Partnership

      Awarding the strategy that has most successfully achieved campaign goals through a creator/influencer partnership.


        Best Audio Activation

        Awarding the strategy that has most successfully achieved campaign goals through an audio-based media activation.


          Best Digital Out-of-Home Campaign

          Awarding the strategy that has most successfully achieved campaign goals through digital out-of-home (DOOH) placements.


          Best Multi-Channel Experience

          Awarding the strategy that has most effectively and efficiently achieved campaign goals using multiple channels.


            Best Digital Media Campaign

            Awarding the brand integration that has most successfully achieved campaign goals through digital media placements.

            2022 Winner:


              Best use of Technology

              Awarding the strategy that, through the use of technology, most successfully achieved campaign goals.

              2022 Winner:


                Best use of Data

                Awarding the strategy that, through the use of data, most successfully achieved campaign goals.

                2022 Winner:


                  Best Media Agency Pivot

                  Awarding the strategy that, following changes due to external factors, was able to successfully achieve campaign goals.

                  2022 Winner:


                    Media Agency of the Year

                    Awarding the media agency that has best displayed industry excellence through outstanding performance and innovative work.

                    2021 Winner:


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                      PAST JUDGES




                      Robin Cohen


                      RAIN THE GROWTH AGENCY


                      Bianca Reed


                      RAIN THE GROWTH AGENCY


                      Claire Russell

                      HEAD OF MEDIA



                      Stephen Nations

                      DIRECTOR OF STRATEGY

                      DRIVE SOCIAL MEDIA


                      Alicia Gehring

                      VP, MEDIA STRATEGY



                      Michelle Rainbow

                      VP, MEDIA & CAMPAIGN MANAGEMENT

                      RESPONSE MEDIA


                      Jeanne Jennings

                      SVP, MEDIA LEAD

                      MCCANN HEALTH ENGAGEMENT


                      Diego Prusky


                      INPULSE DIGITAL


                      Kyle Krueger

                      SVP, MEDIA



                      Yukun Bi

                      HEAD OF MEDIA PLANNING

                      HYLINK DIGITAL SOLUTIONS

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                      HOW TO ENTER






                      Choose category or categories you'd like to enter.





                      Prepare responses to entry prompts.





                      Upload supporting materials that strengthen your entry.




                      Submit your entry fee payment online.



                      JUDGING CRITERIA

                      Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

                      Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

                      THE JUDGING PROCESS

                      Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine an overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.


                      All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.




                      Can I submit from outside the U.S.? 

                      Yes, the Digiday Media Buying and Planning Awards are open to entrants globally. 

                      What is the eligibility period?

                      The eligibility period for all submission materials spans the 12 months prior to the Early Deadline and ends on the Late Deadline at 11:59 p.m. PST.

                      Can I submit the same campaign or entry into multiple categories?

                      Yes. Entry fees are applied per category.

                      Can I edit my submission after the deadline?

                      No. Your submission must be completed in its entirety at the time of payment. There will be no re-accessing submissions after payment or the deadline.

                      What parts of my entry are made public?

                      We publicize the ‘Credits’ section and paraphrase your entry content for the winners guides, should you be named a finalist or winner.

                      Who's contact information should we include on the entry form?

                      You should include the information of the most appropriate point of contact for updates regarding your entry. Please provide a company email address. You should also include a secondary email address in case we aren't able to connect with the primary contact.

                      What if my company or a competitor has a judge on the jury panel?

                      We recuse judges from scoring any categories their company or a direct competitor submits to. 

                      When and how are finalists announced?

                      Finalists will be contacted via email regarding their entry, whether they have been selected for the shortlist or not. The shortlist will be announced virtually, after judging closes.

                      When and how are the winners announced?

                      Winners are announced virtually. The exact date will be announced when the shortlist is announced.

                      Can I license the use of the Digiday Media Buying and Planning Awards logo?

                      Yes. Our licensing program provides you with the opportunity to further the reach of your win through the use of our seal on your website, social media, email signatures and more. For more information on the options available, please reach out to our team at awards@digiday.com.

                      Can I sponsor a Digiday Media Awards program?

                      Yes. To learn more about opportunities to sponsor an awards program, please contact awards@digiday.com.

                      How can I nominate myself or someone else to be a juror?

                      To nominate yourself or another person to participate on our jury panels, please contact awards@digiday.com and/or fill out this form.


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                      CONTACT US






                      For sponsorship


                      contact our sales team.


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                      For more information,

                      contact our

                      awards team.


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                      Interested in being a judge?

                      Fill out the form here.



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