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The Digiday Marketing and Advertising Awards Europe recognize the companies, campaigns and technology modernizing European marketing and advertising. Over the years, we've honored industry-leading work from Carat, CNN, Tastemade and more.
Planning to submit this year? Sign up below for reminders about deadlines. To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips for crafting a winning entry and past coverage of this program, click here.
Regular Deadline: October 15
£299 per entry
Last Chance Deadline: November 12
£349 per entry
All deadlines end at 11:59 p.m. PST.
Shortlist Announcement: December 14
Best Brand/Influencer Collaboration
Awarding the best brand/influencer collaboration that has most successfully achieved set goals.
2020 Winner:
2019 Winner:
Best Agency/client Collaboration
Awarding the agency/client collaboration that has most successfully achieved set goals.
Best Use of Social
Awarding a social media strategy that successfully achieved campaign goals on behalf of a brand.
Best Use of Video
Awarding a video strategy that successfully delivered content, communicated messaging and increased engagement for a brand, agency or publisher.
2020 Winner:
2019 Winner:
Best Branded Podcast
Awarding a branded podcast that has most successfully met set goals on behalf of a brand.
Best User-Generated content
Awarding the most effective and creative use of user-generated content to promote a product, brand or service.
Best Use of Native Advertising/ Sponsored content
Awarding the use of native advertising or sponsored content that successfully achieved set goals.
2020 Winner:
2019 Winner:
Best Use of AI
Awarding the most effective use of AI.
2020 Winner:
2019 Winner:
Best Use of Data
Awarding a content strategy that, through the use of data, most successfully achieved campaign goals.
Best Use of technology
Awarding the use of technology that has most successfully achieved set goals.
2020 Winner:
2019 Winner:
Best New Product or Launch Campaign
Awarding a marketing campaign that has successfully generated buzz or increased awareness around the launch of a new product or publication.
2020 Winner:
2019 Winner:
Best Paid Social campaign
Awarding a paid social campaign that has most effectively and efficiently achieved campaign goals.
Most Effective/Measurable Campaign
Awarding a campaign that has successfully made the biggest tangible impact on business objectives.
Best branded content series
Awarding an ongoing B2B or B2C branded content series that has successfully achieved set goals.
Best branded content site
Awarding a content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.
Best Direct Response Campaign
Awarding a direct response campaign on at least one or more digital platforms that most successfully generated leads or directly sold a product or service.
Best Search Campaign
Awarding the campaign that has been most successful in achieving its objectives through the utilization of search engine marketing.
2020 Winner:
2019 Winner:
Best Campaign Pivot
Awarding the campaign that, following changes due to external factors, was able to successfully deliver desired goals.
Best Multi-Channel Content Distribution Strategy
Awarding the content distribution strategy that has most successfully achieved campaign goals.
Most Innovative Use of Content
Awarding a content marketing format, unit or form of advertising that has most successfully achieved campaign goals.
Most Engaged Brand community
Awarding the brand with the most passionate community.
Best in-house content/brand studio
Awarding the staffed in-house studio who has been most successful in achieving business objectives.
Agency of the year
Awarding the agency that has most consistently met or exceeded set goals.
GLOBAL MEDIA DIRECTOR
BAYER
VP MARKETING, EMEA
MERKLE
SVP, EMEA
BRAINLABS DIGITAL
ECOMMERCE PERFORMANCE MARKETING MANAGER
PEPSICO
BRAND AND AGENCY LEAD, EMEA
MOPUB, A TWITTER COMPANY
HEAD OF DIGITAL
ZENITH IRELAND
1
SELECT
Choose category or categories you'd like to enter.
2
RESPOND
Prepare responses to entry prompts.
3
UPLOAD
Upload supporting materials that strengthen your entry.
4
SUBMIT
Submit your entry fee payment online.
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value and Results.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judges will score each entry prompt and consider any supporting materials submitted. These scores will be combined to give an overall score for each entry. All scores will then be averaged and the highest scoring entries will appear on the shortlist. Note: At least three judges will score each entry.
All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist. If you win a particular category, our team may summarize the entry for posts on Digiday.com. Specific results are never shared.
The eligibility period for all Digiday Media awards programs begins 12 months prior to the Early Deadline and ends on the Early Deadline.
Yes. Entry fees are per category.
The only information that is ever publicized is the 'Credits' section of your entry, should you be named a finalist or winner.
We use the included contact information for all updates regarding your entry. You should also include a secondary contact & email address in case we aren't able to connect with you.
We recuse judges from scoring any categories their company or a direct competitor submits to.
The shortlist will be announced on Digiday.com. All entrants will be notified, whether you are named a finalist or not, via the email address you included on your entry.
All winners are announced virtually. The exact date will be announced with the shortlist.
Yes. Our licensing program provides you with the opportunity to further the reach of your win through the use of our seal on your website, via social media, email signatures and more. For more information on the options available, please reach out to our team at awards@digiday.com.
