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The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. Over the years, the awards have honored industry-leading work from R/GA, Chipotle, Airbnb, Atlantic re:think and more.

On May 6, we announced the 2021 Digiday Content Marketing Awards winners. You can revisit the full video here, and learn more about each winning submission via our guide here. Congratulations to this year's winners. 

Planning to submit next year? Sign up below for reminders about deadlines. To access everything you'll need to join the ranks of our past winners including our entry kit, expert tips for crafting a winning entry and past coverage of this program, click here.

REMIND ME

KEY DATES 

Early Deadline: December 10

$449 per entry

Regular Deadline: January 28, 2022

$549 per entry

Last Chance Deadline: February 18, 2022

$699 per entry

 All deadlines end at 11:59 p.m. PST

Sign up to receive reminders about deadlines, tips on entering, recommendations on categories and more.

 

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CATEGORIES

 

  

Best Campaign Pivot

Awarding the campaign that, following changes due to external factors, was able to successfully deliver desired goals.

2021 Winner:

 

Best DIRECT RESPONSE CAMPAIGN

Awarding a direct response campaign on at least one or more digital platforms that most successfully generated leads or directly sold a product or service.

2021 Winner:

 

Best Influencer-Generated Content

Awarding the most effective and creative use of influencer content to promote a product, brand or service.

2021 Winner:

 

 

2020 Winner:

 

Best Branded Content Site - B2B

Awarding a B2B content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.

 

2021 Winner:

 

 

2020 Winner:

 

Best Branded Podcast - B2B

Awarding a B2B brand podcast that has most successfully met set goals on behalf of a brand.

Best Branded Podcast - B2C

Awarding a B2C brand podcast that has most successfully met set goals on behalf of a brand.

Best In-House Content/Brand Studio

Awarding the staffed in-house studio that has been most successful in achieving business objectives.

2021 Winner:

 

 

2020 Winner:

 

CONTENT MARKETING AGENCY OF THE YEAR

Awarding the agency that has most consistently met or exceeded set goals.

2021 Winner:

 

 

2020 Winner:

 

 

 

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JUDGES

 

 

 

Whitney Alexander

VP, DIRECTOR, STRATEGY, CONTENT AND SOCIAL

MCCANN WORLD GROUP

 

Mark Book

HEAD OF CONTENT

DIGITAS

 

Jeremy Bradley

CREATIVE DIRECTOR, BRANDED CONTENT

CBS NEWS DIGITAL

 

Claudia Cahill

CHIEF CONTENT OFFICER

OMNICOM MEDIA GROUP

 

Kirsten Chiala

DIGITAL CONTENT LEAD, CISCO NEWS BUREAU, GLOBAL COMMUNICATIONS

CISCO

 

Courtney Cunningham

DIRECTOR, DIGITAL SALES AND BRAND PARTNERSHIPS

WARNER MEDIA

 

Krystle Davis

ASSOCIATE DIRECTOR, CONTENT MARKETING

FORBES

 

Jon Gelberg

EXECUTIVE EDITOR, CONTENT STRATEGIES

INC. MAGAZINE

 

Stacie Grissom

DIRECTOR, CONTENT AND COMMUNICATIONS

BARKBOX

 

Rebecca Gruber

VP, BRANDED CONTENT

GROUP NINE MEDIA

 

Amber Guild

PRESIDENT

NEW YORK TIMES' T BRAND

 

Will Gulley

DIRECTOR, DIGITAL CONTENT AND STRATEGY

BIG 12 CONFERENCE

 

Anna Hoffman

EXECUTIVE CREATIVE DIRECTOR, CREATIVE STUDIO

APARTMENT THERAPY MEDIA

 

Laura Kerbeykian

DIRECTOR, DIGITAL

SPARK FOUNDRY

 

Daniel Lobatón

CHIEF CREATIVE OFFICER

SAATCHI & SAATCHI NY

 

Ben Majoy

CREATIVE DIRECTOR

UPROXX (WARNER MUSIC GROUP)

 

Michael Mitchell

DIRECTOR, GLOBAL BRAND MARKETING

MAILCHIMP

 

Sophie Miura

DIRECTOR, DIGITAL STRATEGY

DOMINO MEDIA GROUP

 

Chris Phillips

VP, BRANDED CONTENT SALES AND STRATEGY

REALTOR.COM

 

Lynn Schlesinger

CMO

FORBES

 

Julie Smartz

SENIOR VP, BUSINESS DEVELOPMENT

CAMDEN MEDIA

 

Andy Steenberge

EXECUTIVE DIRECTOR, GLOBAL BRAND CREATIVE AND CONTENT

ROSETTA STONE

 

Ashish Verma

GLOBAL HEAD, BLOOMBERG MEDIA STUDIOS

BLOOMBERG

 

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PAST WINNERS

 

 

 

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HOW TO ENTER

 

 

1

SELECT

 

Choose category or categories you'd like to enter.

 

2

RESPOND

 

Prepare responses to entry prompts.

 

3

UPLOAD

 

Upload supporting materials that strengthen your entry.

 

4

SUBMIT

 

Submit your entry fee payment online.

 

 

JUDGING CRITERIA

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value and Results. 

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

THE JUDGING PROCESS

Judges will score each entry prompt and consider any supporting materials submitted. These scores will be combined to give an overall score for each entry. All scores will then be averaged and the highest scoring entries will appear on the shortlist. Note: At least three judges will score each entry.

CONFIDENTIALITY

All material will remain confidential to the judges. Only the 'Credits' section of an entry will be made public via the shortlist. If you win a particular category, our team may summarize the entry for posts on Digiday.com. Specific results are never shared. 

 

FAQ

 

 

What is the eligibility period?

The eligibility period for all Digiday Media awards programs begins 12 months prior to the Early Deadline and ends on the Early Deadline. 

Can I submit the same campaign or entry in multiple categories?

Yes. Entry fees are per category.

What parts of my entry are made public?

The only information that is ever publicized is the 'Credits' section of your entry, should you be named a finalist or winner. 

Who's contact information should we include on the entry form?

We use the included contact information for all updates regarding your entry. You should also include a secondary contact & email address in case we aren't able to connect with you.

What if my company or a competitor has a judge on the jury panel?

We recuse judges from scoring any categories their company or a direct competitor submits to. 

When and how are finalists announced?

The shortlist will be announced on Digiday.com. The specific date will be included within the confirmation email received post entry. All entrants will be notified, whether you are named a finalist or not, via the email address you included on your entry. 

When are the winners announced?

All winners are announced virtually. The exact date will be announced with the shortlist. 

Can I license the use of the Digiday Content Marketing Awards logo?

Yes. Our licensing program provides you with the opportunity to further the reach of your win through the use of our seal on your website, via social media, email signatures and more. For more information on the options available, please reach out to our team at awards@digiday.com.

 

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OPPORTUNITES

 

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opportunites,

contact our sales team.

 

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INFORMATION

 

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contact our

awards team.

 

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