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The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. Over the years, the awards have honored industry-leading work from R/GA, Chipotle, Airbnb, Atlantic re:think and more.

The 2021 Digiday Content Marketing Awards finalists have been announced. Check out the full list of those in the running here. On Thursday, May 6 beginning at 2:30 p.m. EDT, we'll be live on the site celebrating finalists and naming this year's winners. Register for the virtual event below. 

Planning to submit next year? Sign up below for reminders about deadlines. To access everything you'll need to join the ranks of our past winners including our entry kit, expert tips for crafting a winning entry and past coverage of this program, click here.

REGISTER

KEY DATES 

Winners Announcement: May 6

 

Sign up to receive reminders about deadlines, tips on entering, recommendations on categories and more.

 

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CATEGORIES

 

  

Best Campaign Pivot

Awarding the campaign that, following changes due to external factors, was able to successfully deliver desired goals.

 

Best Activation Pivot

Awarding the IRL activation that, following changes due to external factors, was able to successfully deliver desired goals virtually.

 

Best DIRECT RESPONSE CAMPAIGN

Awarding a direct response campaign on at least one or more digital platforms that most successfully generated leads or directly sold a product or service.

 

Best Influencer-Generated Content

Awarding the most effective and creative use of influencer content to promote a product, brand or service.

2020 Winner:

 

Best Branded Content Series - B2B

Awarding an ongoing B2B branded content series that has most successfully achieved set goals.

2020 Winner:

 

Best Branded Content Site - B2B

Awarding a B2B content destination -- including, but not limited to, a blog, microsite or landing page -- that has successfully promoted a brand, product or service.

2020 Winner:

 

 

2019 Winner:

 

Best Use of Data

Awarding a content strategy that, through the use of data, most successfully achieved campaign goals.

2020 Winner:

 

Best Use of SMS

Awarding an SMS strategy that most successfully achieved goals on behalf of a brand.

 

Best Branded Podcast - B2B

Awarding a B2B brand podcast that has most successfully met set goals on behalf of a brand.

 

Best Branded Podcast - B2C

Awarding a B2C brand podcast that has most successfully met set goals on behalf of a brand.

 

CONTENT MARKETING AGENCY OF THE YEAR

Awarding the agency that has most consistently met or exceeded set goals.

 

 

2020 Winner:

 

 

 

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JUDGES

 

 

 

Whitney Alexander

VP, DIRECTOR, STRATEGY, CONTENT AND SOCIAL

MCCANN WORLD GROUP

Whitney Alexander

VP, DIRECTOR, STRATEGY, CONTENT AND SOCIAL

MCCANN WORLD GROUP

 
 

Mark Book

HEAD OF CONTENT

DIGITAS

Mark Book

HEAD OF CONTENT

DIGITAS

 
 

Jeremy Bradley

CREATIVE DIRECTOR, BRANDED CONTENT

CBS NEWS DIGITAL

Jeremy Bradley

CREATIVE DIRECTOR, BRANDED CONTENT

CBS NEWS DIGITAL

 
 

Claudia Cahill

CHIEF CONTENT OFFICER

OMNICOM MEDIA GROUP

Claudia Cahill

CHIEF CONTENT OFFICER

OMNICOM MEDIA GROUP

 
 

Kirsten Chiala

DIGITAL CONTENT LEAD, CISCO NEWS BUREAU, GLOBAL COMMUNICATIONS

CISCO

Kirsten Chiala

DIGITAL CONTENT LEAD, CISCO NEWS BUREAU, GLOBAL COMMUNICATIONS

CISCO

 
 

Courtney Cunningham

DIRECTOR, DIGITAL SALES AND BRAND PARTNERSHIPS

WARNER MEDIA

Courtney Cunningham

DIRECTOR, DIGITAL SALES AND BRAND PARTNERSHIPS

WARNER MEDIA

 
 

Krystle Davis

ASSOCIATE DIRECTOR, CONTENT MARKETING

FORBES

Krystle Davis

ASSOCIATE DIRECTOR, CONTENT MARKETING

FORBES

 
 

Jon Gelberg

EXECUTIVE EDITOR, CONTENT STRATEGIES

INC. MAGAZINE

Jon Gelberg

EXECUTIVE EDITOR, CONTENT STRATEGIES

INC. MAGAZINE

 
 

Stacie Grissom

DIRECTOR, CONTENT AND COMMUNICATIONS

BARKBOX

Stacie Grissom

DIRECTOR, CONTENT AND COMMUNICATIONS

BARKBOX

 
 

Rebecca Gruber

VP, BRANDED CONTENT

GROUP NINE MEDIA

Rebecca Gruber

VP, BRANDED CONTENT

GROUP NINE MEDIA

 
 

Amber Guild

PRESIDENT

NEW YORK TIMES' T BRAND

Amber Guild

PRESIDENT

NEW YORK TIMES' T BRAND

 
 

Will Gulley

DIRECTOR, DIGITAL CONTENT AND STRATEGY

BIG 12 CONFERENCE

Will Gulley

DIRECTOR, DIGITAL CONTENT AND STRATEGY

BIG 12 CONFERENCE

 
 

Anna Hoffman

EXECUTIVE CREATIVE DIRECTOR, CREATIVE STUDIO

APARTMENT THERAPY MEDIA

Anna Hoffman

EXECUTIVE CREATIVE DIRECTOR, CREATIVE STUDIO

APARTMENT THERAPY MEDIA

 
 

Laura Kerbeykian

DIRECTOR, DIGITAL

SPARK FOUNDRY

Laura Kerbeykian

DIRECTOR, DIGITAL

SPARK FOUNDRY

 
 

Daniel Lobatón

CHIEF CREATIVE OFFICER

SAATCHI & SAATCHI NY

Daniel Lobatón

CHIEF CREATIVE OFFICER

SAATCHI & SAATCHI NY

 
 

Ben Majoy

CREATIVE DIRECTOR

UPROXX (WARNER MUSIC GROUP)

Ben Majoy

CREATIVE DIRECTOR

UPROXX (WARNER MUSIC GROUP)

 
 

Michael Mitchell

DIRECTOR, GLOBAL BRAND MARKETING

MAILCHIMP

Michael Mitchell

DIRECTOR, GLOBAL BRAND MARKETING

MAILCHIMP

 
 

Sophie Miura

DIRECTOR, DIGITAL STRATEGY

DOMINO MEDIA GROUP

Sophie Miura

DIRECTOR, DIGITAL STRATEGY

DOMINO MEDIA GROUP

 
 

Chris Phillips

VP, BRANDED CONTENT SALES AND STRATEGY

REALTOR.COM

Chris Phillips

VP, BRANDED CONTENT SALES AND STRATEGY

REALTOR.COM

 
 

Lynn Schlesinger

CMO

FORBES

Lynn Schlesinger

CMO

FORBES

 
 

Julie Smartz

SENIOR VP, BUSINESS DEVELOPMENT

CAMDEN MEDIA

Julie Smartz

SENIOR VP, BUSINESS DEVELOPMENT

CAMDEN MEDIA

 
 

Andy Steenberge

EXECUTIVE DIRECTOR, GLOBAL BRAND CREATIVE AND CONTENT

ROSETTA STONE

Andy Steenberge

EXECUTIVE DIRECTOR, GLOBAL BRAND CREATIVE AND CONTENT

ROSETTA STONE

 
 

Ashish Verma

GLOBAL HEAD, BLOOMBERG MEDIA STUDIOS

BLOOMBERG

Ashish Verma

GLOBAL HEAD, BLOOMBERG MEDIA STUDIOS

BLOOMBERG

 

 

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PAST WINNERS

 

 

 

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HOW TO ENTER

 

 

1

SELECT CATEGORY

 

Choose category or categories you'd like to enter.

 

 

2

ADD DESCRIPTION

 

Enter platform details and answer a few short questions.

 

 

3

UPLOAD WORK

 

Upload a case study showcasing your campaign.

 

 

4

SUBMIT

 

Submit your entry fee payment online.

 

 

 

JUDGING CRITERIA

The judges will be looking for companies or campaigns that can clearly demonstrate transparent success over the past 12 months. Our judges are seeking companies or campaigns that have seized challenges and created opportunities.

Judges will require evidence to substantiate all entries and this could include details of financial performance, results in terms of KPI, creative evidence in terms of a sizzle reel, still images, or links to the final project. The judges will also consider the structure, presentation and clarity of each entry. Interested in being a judge? Submit your nomination here.

THE JUDGING PROCESS

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form relating to Digiday's four criteria: innovation, creativity, consumer value, and results. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

CONFIDENTIALITY

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Only the "Credits" section of an entry is subject to be made public.

 

FAQ

 

 

What is the eligibility period?

The eligibility period for all Digiday Media awards programs begins 12 months prior to the Early Deadline and ends on the Early Deadline. 

Can I submit the same campaign or entry in multiple categories?

Yes. Entry fees are per category.

What parts of my entry are made public?

The only information that is ever publicized is the 'Credits' section of your entry, should you be named a finalist or winner. 

Who's contact information should we include on the entry form?

We use the included contact information for all updates regarding your entry. You should also include a secondary contact & email address in case we aren't able to connect with you.

What if my company or a competitor has a judge on the jury panel?

We recuse judges from scoring any categories their company or a direct competitor submits to. 

When and how are finalists announced?

The shortlist will be announced on Digiday.com. The specific date will be included within the confirmation email received post entry. All entrants will be notified, whether you are named a finalist or not, via the email address you included on your entry. 

When are the winners announced?

All winners are announced virtually. The exact date will be announced with the shortlist. 

Can I license the use of the Digiday Content Marketing Awards logo?

Yes. Our licensing program provides you with the opportunity to further the reach of your win through the use of our seal on your website, via social media, email signatures and more. For more information on the options available, please reach out to our team at awards@digiday.com.

 

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